45
homekit smart plug
Skip itSoft demand (-30.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£22.09avg listing price — sweet spot $15–$100
Price range
Great£7.96–£54.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,772.32avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£110K£110K/yr · 98K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-30.1%90-day search growth — must beat 0% to launch