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home security systems
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£86.86avg listing price — sweet spot $15–$100
Review moat
Good620.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay£251K£251K/yr · 413K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£10.96–£248.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price