64
hole saw
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great£18.90avg listing price — sweet spot $15–$100
Price range
Great£4.84–£80.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good992.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good£357K£357K/yr · 408K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand