35
hive stand
Skip itSoft demand (-58.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,248avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.48–£23.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.34avg listing price — sweet spot $15–$100
Market size
Okay£108K£108K/yr · 103K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-58.9%90-day search growth — must beat 0% to launch