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hi vis vests
Skip itPrices mostly outside the sweet spot ($2.72–$13.23) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good£355K£355K/yr · 964K searches
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,817.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£7.64avg listing price — sweet spot $15–$100
Price range
Bad£2.72–£13.23cheapest to priciest tracked listing — scored on the share inside $15–$100