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hi vis jackets
Worth a lookShows a sweet-spot price point ($23.14 avg), but soft demand (-60.3% this quarter) keeps it on the watch list.
Avg price
Incredible£23.14avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great£2.85–£63.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£426K£426K/yr · 596K searches
Review moat
Good1,345.69avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-60.3%90-day search growth — must beat 0% to launch