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hex drill bit set
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good£3.20–£28.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.65avg listing price — sweet spot $15–$100
Review moat
Okay3,212.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad£76K£76K/yr · 133K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch