35
heatmiser
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible38.89avg incumbent reviews — the moat a new listing must climb
Avg price
Great£58.46avg listing price — sweet spot $15–$100
Price range
Good£9.50–£124.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad£72K£72K/yr · 25K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-60.9%90-day search growth — must beat 0% to launch