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heated towel rail
Skip itSoft demand (-39.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great203.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great£57.45avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great£29.30–£120.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£177K£177K/yr · 239K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.2%90-day search growth — must beat 0% to launch
Signals High Price