52
heat logs
Worth a lookShows low returns (0.0%), but soft demand (-75.0% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£18.31avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£9.53–£33.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good658.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Bad£98K£98K/yr · 115K searches
Growth
Bad-75.0%90-day search growth — must beat 0% to launch