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hard wax oil
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£24.31avg listing price — sweet spot $15–$100
Price range
Great£8.02–£80.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,014.75avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£165K£165K/yr · 91K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand