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hard floor cleaner
Worth a lookShows beatable incumbent ratings (4.2★), but weak search conversion (1.5%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good£112.22avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£308K£308K/yr · 179K searches
Review moat
Okay1,975avg incumbent reviews — the moat a new listing must climb
Price range
Okay£12.52–£276.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals High Price