44
hand saw
Skip itSoft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good937avg incumbent reviews — the moat a new listing must climb
Market size
Okay£254K£254K/yr · 396K searches
Price range
Okay£3.80–£23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.50avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-7.3%90-day search growth — must beat 0% to launch