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Prices mostly outside the sweet spot ($3.36–$10.08) — this niche doesn't clear our bar today.

Market size 8Growth 30Conversion 91Competition 59Returns 99Price range 0Avg price 15Brand share 58Review moat 52Quality gap 53

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,415.89

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.50

avg listing price — sweet spot $15–$100

Market size

Bad£34K

£34K/yr · 56K searches

Price range

Bad£3.36–£10.08

cheapest to priciest tracked listing — scored on the share inside $15–$100