52
gym lock
Worth a lookShows a sweet-spot price point ($19.66 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Great£19.66avg listing price — sweet spot $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great£8.09–£48.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good864.64avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Market size
Bad£85K£85K/yr · 51K searches
Brand share
Bad100%top-5 brand share — brand-locked demand