56
gutter guard
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great477.91avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Price range
Okay£2.74–£23.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.14avg listing price — sweet spot $15–$100
Market size
Bad£87K£87K/yr · 162K searches