52
grout
Worth a lookShows low returns (1.0%), but soft demand (-23.5% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,647.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay£238K£238K/yr · 349K searches
Price range
Okay£3.68–£22.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.57avg listing price — sweet spot $15–$100
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier