51
grey toilet seat
Worth a lookShows low returns (0.6%), but soft demand (-23.2% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£19.17avg listing price — sweet spot $15–$100
Price range
Great£8.05–£39.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,154.85avg incumbent reviews — the moat a new listing must climb
Market size
Okay£103K£103K/yr · 105K searches
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand