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grey spray paint
Skip itPrices mostly outside the sweet spot ($3.87–$13.71) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good635.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.49avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 66K searches
Price range
Bad£3.87–£13.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier