52
grey grout
Worth a lookShows low returns (1.2%), but soft demand (-23.0% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good732.06avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.55avg listing price — sweet spot $15–$100
Price range
Okay£3.77–£22.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£74K£74K/yr · 107K searches
Growth
Bad-23.0%90-day search growth — must beat 0% to launch