40
grey furniture paint
Skip itPrices mostly outside the sweet spot ($4.58–$15.70) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.57avg listing price — sweet spot $15–$100
Market size
Okay£175K£175K/yr · 530K searches
Review moat
Bad5,873.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.58–£15.70cheapest to priciest tracked listing — scored on the share inside $15–$100