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graphite lock lubricant
Skip itSoft demand (-33.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good962.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£127K£127K/yr · 101K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£3.52–£16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.0%90-day search growth — must beat 0% to launch