30
govee heater
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£52.29avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good£14.57–£167.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,280.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£6K£6K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price