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gold plug sockets
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Great305.52avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.58–£18.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£108K£108K/yr · 273K searches
Avg price
Okay£9.03avg listing price — sweet spot $15–$100
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand