42
gold handles
Skip itSoft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great376.19avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.82–£28.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.29avg listing price — sweet spot $15–$100
Returns
Bad5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£42K£42K/yr · 247K searches
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Signals High Returns