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glow in the dark paint
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,619.37avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.86avg listing price — sweet spot $15–$100
Price range
Bad£2.92–£17.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 119K searches