36
gloss roller
Skip itPrices mostly outside the sweet spot ($0.83–$9.90) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,543.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£117K£117K/yr · 145K searches
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.03avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£0.83–£9.90cheapest to priciest tracked listing — scored on the share inside $15–$100