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garden stones
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+81.2%90-day search growth — must beat 0% to launch
Competition
Great32%top-5 click share — an open shelf
Price range
Great£3.29–£72.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.34avg listing price — sweet spot $15–$100
Review moat
Good1,123.77avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay£173K£173K/yr · 621K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale