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gaffer tape black
Skip itPricing outside the sweet spot ($6.25 avg) — this niche doesn't clear our bar today.
Conversion
Incredible24.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Market size
Okay£138K£138K/yr · 89K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,731.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.52–£18.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.25avg listing price — sweet spot $15–$100