43
gaffa tape
Skip itPrices mostly outside the sweet spot ($2.52–$11.58) — this niche doesn't clear our bar today.
Conversion
Incredible26.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,314.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.59avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 25K searches
Price range
Bad£2.52–£11.58cheapest to priciest tracked listing — scored on the share inside $15–$100