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front door lock
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£20.85avg listing price — sweet spot $15–$100
Price range
Great£5.11–£61.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good952.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£289K£289K/yr · 392K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand