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frog tape
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good£616K£616K/yr · 429K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£8.24avg listing price — sweet spot $15–$100
Review moat
Bad13,083.88avg incumbent reviews — the moat a new listing must climb
Price range
Bad£4.33–£17.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand