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fragile tape
Skip itPrices mostly outside the sweet spot ($2.96–$9.70) — this niche doesn't clear our bar today.
Conversion
Incredible23.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay£253K£253K/yr · 218K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,580.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.95avg listing price — sweet spot $15–$100
Price range
Bad£2.96–£9.70cheapest to priciest tracked listing — scored on the share inside $15–$100