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forstner drill bit set
Worth a lookShows low returns (1.3%), but soft demand (-17.2% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£19.60avg listing price — sweet spot $15–$100
Price range
Great£7.73–£73.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good720.32avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£77K£77K/yr · 91K searches
Growth
Bad-17.2%90-day search growth — must beat 0% to launch