50
foldable step stool
Worth a lookShows low returns (0.6%), but soft demand (-2.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.79avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£5.70–£25.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£147K£147K/yr · 208K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,038avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand