45
flux
Skip itPrices mostly outside the sweet spot ($2.70–$12.96) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,186.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£186K£186K/yr · 225K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.20avg listing price — sweet spot $15–$100
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.70–£12.96cheapest to priciest tracked listing — scored on the share inside $15–$100