39
fluorescent light starter
Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible23.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great407.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£48K£48K/yr · 50K searches
Avg price
Bad£4.13avg listing price — sweet spot $15–$100
Growth
Bad-49.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.37–£5.44cheapest to priciest tracked listing — scored on the share inside $15–$100