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floorboard gap filler
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,500.96avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.66–£25.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.98avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 74K searches
Growth
Bad-21.6%90-day search growth — must beat 0% to launch