52
floor scrubbing brush with squeegee
Worth a lookShows low returns (0.8%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.47–£24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,455.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.15avg listing price — sweet spot $15–$100
Market size
Bad£90K£90K/yr · 106K searches
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand