54
floor protector roll
Worth a lookShows low returns (1.0%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£19.72avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£3.31–£50.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good770.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 61K searches