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floor paint
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£26.24avg listing price — sweet spot $15–$100
Price range
Great£6.39–£58.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,763.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay£144K£144K/yr · 372K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale