42
fitness
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.83avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£9.46–£23.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,319.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 45K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf