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fireproof document bag
Skip itSoft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Good£14.38avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good879.35avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.73–£27.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£54K£54K/yr · 95K searches
Growth
Bad-24.1%90-day search growth — must beat 0% to launch