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fire safety log book
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Great175.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.12avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 45K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Price range
Bad£4.12–£9.48cheapest to priciest tracked listing — scored on the share inside $15–$100