65
fire pit mat
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+103.6%90-day search growth — must beat 0% to launch
Review moat
Great164.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Price range
Okay£3.42–£19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£45K£45K/yr · 84K searches