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fire logs
Worth a lookShows low returns (0.1%), but soft demand (-26.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.71avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good525.06avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.71–£25.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£147K£147K/yr · 115K searches
Growth
Bad-26.8%90-day search growth — must beat 0% to launch