56
fire grate
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great126.02avg incumbent reviews — the moat a new listing must climb
Avg price
Great£22.61avg listing price — sweet spot $15–$100
Price range
Great£3.46–£80.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£55K£55K/yr · 122K searches
Growth
Bad-60.3%90-day search growth — must beat 0% to launch