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fire door keep shut sign
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible96.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay£3.01–£19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.12avg listing price — sweet spot $15–$100
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£55K£55K/yr · 33K searches
Signals Low Review Barrier