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fire cement
Skip itSoft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good871.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.72–£25.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£106K£106K/yr · 79K searches
Avg price
Bad£8.04avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-41.6%90-day search growth — must beat 0% to launch