41
fire bricks
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great157.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.77avg listing price — sweet spot $15–$100
Price range
Great£6.44–£44.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 107K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-36.6%90-day search growth — must beat 0% to launch